Well, most Internet marketers, especially newbies, are so fond of the rumors concerning email list building. Where ever you go, email list building is always surrounded by false myths that are misleading. It’s almost becoming a new cult in Internet Marketing (IM). Unless you free yourself from it, you won’t get a clear picture about the true list building that can give you real profit. Here are 5 misleading rumors about list building you should never believe:
1. The money is in the email list
This is only a half truth. It’s like saying the money is in the traffic. When you have traffic coming to your website, you’re sure to generate some money. It’s true that the money is in the list, but it’s not a full truth. The truth is that the money is in the targeted and responsive list. In this type of email list, you’ll have active response from your subscribers, and this is what will turn into sales.
2. The bigger your email list, the more valuable it is
Not true. The bigger your list doesn’t mean your email list becomes more valuable (in terms of money that it may generate). You have to understand that how big your list doesn’t matter. You can still make lots of money from a small list. The truly valuable list is a list with good percentage of open rates. It means that the list is responsive. If you have a list with only 2% open rate, would you call this list valuable?
3. Your email list is your biggest asset
It is simply not true. Yes, your list might be your biggest asset if you focus on email marketing as the primary method of promotion. But, if you focus on blogging, then your list is not your biggest asset. Your blog is. So, stop making your list so sacred and call it your biggest asset. You can call it the biggest asset until you see for yourself that the money generated from your list is bigger than any other online assets that you have.
4. You can make money from your email list automatically
Again, this is false. How can you make money from your list automatically? By relying on autoresponder messages? You can’t do that. You have to get in touch personally with your subscribers in order to earn their trust. If you keep relying on autoresponder without touching your list at all, then you’re relying on a weak money earner. There is nothing automatic in making money online. You have to actively participate in your list if you want your subscribers to respond better toward your messages.
5. You shouldn’t build a mailing list with free software
This is another myth that keeps telling the beginners to stay away from doing list building. Why? That’s because you can build a list for free. There are several good free list building software available, and they’re reliable. You don’t need to invest in email marketing software if you don’t want to. You can create a list for free as a starter, and you’ll still enjoy good results from it. What you must consider is the quality of your list. If you keep giving your subscribers quality, they’ll stay on your list whether you’re using free list building software or not.
Think about it. Those rumors are clouding your perception about the truly profitable list building campaign. If you can debunk the myths above, you too can be free from the false list building cult and start exploring email marketing with a new vision.